Own this restaurant?
Breakfast, Lunch, Coffee & Cake, Dinner, Buffet / All You Can Eat, Larger Groups, Eating Outdoors, Late Night Food, Families with Kids, Drinks
Food sounds delicious?
Get a table before they're gone
Great ambiance. I really loved and enjoyed the food. The service was excellent. I will definitely come back to this restaurant again. I simply just love the cakes and deserts !!
Great food. Great atmosphere. Great service. Great staff. My six friends thoroughly enjoyed ourselves there. Despite the long queues, it was well worth it. Thanks!
I am... began, as so many stories do, with a business trip. Muhamad Jamuri Bin Busori (better known to his I am... devotees as Jam Ignite) followed his wife on a business trip to Amsterdam and was struck by the atmosphere in the city and Dutch culture. More than anything though, he was struck by the Dutch attitude to comfort food. Determined to bring the country’s love of chips and mayo to Singapore, Jam Ignite set up shop on the North Bridge Road (just off Haji Lane) to allow Singaporeans to discover the flavours of Amsterdam.
The food of the Dutch people is famously fuss-free (it's pretty tough to maintain airs and graces when you’ve got a chin slick with chip grease and a ketchup splodge on your shirt) and that’s reflected on the menu at I am ... . The order of the day at this North Bridge Road classic is comforting food done right. So if you’re looking for burgers, pizzas, and of course chips, you’re in the right place. Jam Ignite has lit a fire under Singapore’s dining scene with his unique take on Dutch classics, and has been rewarded by a legion of loyal fans (who really dig his chips)!