I am...

BugisCake & Coffee$$$$
6 Reviews
Free and fast bookingEasily reserve a table in seconds
Happy customersMore than 100 million full and satisfied diners
This restaurant is no longer bookable online with Quandoo
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About I am...

There’s comfort food, and then there’s comfort food. Make no mistake, the food at Singapore’s I am... is resolutely of the comfort food variety, combing great bar classics like burgers and sandwiches, with pizzas and snack plates. Under the tutelage of Jam Ignite, the team have been fired up to serve guests at their North Bridge Road (just off Haji Lane) premises with warmth, wit and a taste of Holland.

Opening Times

Open now - Closes at 11:00 pm
11:30 am - 11:00 pm
11:30 am - 11:00 pm
11:30 am - 11:00 pm
11:30 am - 11:00 pm
11:30 am - 1:00 am
11:30 am - 1:00 am
11:30 am - 10:00 pm


I am...
#01-01 674 North Bridge Road (off Haji Lane)
Singapore 188804

Menu Highlights



Fries & Mayo

Our signature crispy thick-cut fries served with mayonnaise. Dip like a Dutch!

Battered Squid Rings

8 pcs of battered squid rings, deep fried and served with mayonnaise

Baked Garlic Butter Prawns

6 pcs of jumbo juicy prawns coated and baked with homemade garlic butter


Hotstuff Messy Jumbo

8" JUMBO chicken sausage topped with minced beef and house-special sauce.

Meetball Sandwich

Homemade beef meatballs cooked in tomato sauce, sitting on a bed of lettuce and tomatoes.

Chicken Sausage Pasta

Choice of our Lussory Red Tomato Sauce OR Lussory White Cream Sauce OR Aglio Olio


Fish Burger

Battered dory topped with lettuce, sliced gherkins, melted cheese & tartar sauce.

Charcoal-grilled 'Sloppy' Beef Burger

Our signature charcoal-grilled beef patty topped with house special messy sauce.

Charcoal-grilled 'Big Bear' Beef Burger

charcoal-grilled beef patty topped with battered onion rings, sunny side up eggs and greens

More about I am..., Singapore

I am... began, as so many stories do, with a business trip. Muhamad Jamuri Bin Busori (better known to his I am... devotees as Jam Ignite) followed his wife on a business trip to Amsterdam and was struck by the atmosphere in the city and Dutch culture. More than anything though, he was struck by the Dutch attitude to comfort food. Determined to bring the country’s love of chips and mayo to Singapore, Jam Ignite set up shop on the North Bridge Road (just off Haji Lane) to allow Singaporeans to discover the flavours of Amsterdam.

The food of the Dutch people is famously fuss-free (it's pretty tough to maintain airs and graces when you’ve got a chin slick with chip grease and a ketchup splodge on your shirt) and that’s reflected on the menu at I am ... . The order of the day at this North Bridge Road classic is comforting food done right. So if you’re looking for burgers, pizzas, and of course chips, you’re in the right place. Jam Ignite has lit a fire under Singapore’s dining scene with his unique take on Dutch classics, and has been rewarded by a legion of loyal fans (who really dig his chips)!

6 I am... Reviews

6 Reviews
Waiting time:Very good
Noise levels:Pleasant
Value for money:Good value
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Charlene R.a year ago · 1 review

Great ambiance. I really loved and enjoyed the food. The service was excellent. I will definitely come back to this restaurant again. I simply just love the cakes and deserts !!

Nicky C.a year ago · 1 review

Great food. Great atmosphere. Great service. Great staff. My six friends thoroughly enjoyed ourselves there. Despite the long queues, it was well worth it. Thanks!

Valson L.a year ago · 1 review

Great services, staff were friendly and food was awesome. Environment were cozy and the lighting and decoration was very well lite. Try the leve 2 area if you want so,e air con

Sally W.a year ago · 1 review

Service was awesome! Space was great! Food was delicious and pretty fast too.. Thumbs up!

Jasmyn L.a year ago · 1 review

recommended to try! overall was good! really cosy great place with nice ambience. food is deli too! will definitely dine there again in future :)

Xue Feng S.a year ago · 1 review

Food and ambience is nice. Second floor is air-conditioned which is meant for bigger group