Meat and Green (O)

It takes a real sense of purpose to open a cafe dedicated to serving sandwiches and salads. In a society that is monomaniacal in its pursuit of offering choice above all else, to step back and offer a one-or-the-other kind of menu is a bold statement indeed. Singapore’s Circular Road is a convenient spot for the working hordes that the team are aiming to please, and there can be no more convincing testament to their success than Meat and Green’s legion of loyal lunchtime fans.

A quick visit to Meat and Green’s social media presence gives you a good idea of the restaurant’s attitude. With their atypical take-it-or-leave-it indifference, there is a daily update of their special and, er, not a lot else. There’s beef tender. Corn and celery or Mexican chicken soup. Spinach soup or pork belly. Tomato and crabmeat soup (these are verbatim updates from Meat and Green’s Facebook page…) – you get the idea. The food alone is enough to draw diners after all to this Circular Road, Singapore eatery.

It’s tempting to simply list Meat and Green’s minimalist social media updates as a means of illustrating just how little stead they put into marketing (our favourite states only the daily special is something like a beef goulash) – it’s safe to assume that these guys are not worried about pulling in new customers. And that’s with good cause; this Circular Road favourite has already got hordes of loyal sandwich fans flooding through its doors every lunchtime anyway. Singapore’s worker bees value Meat and Green’s no-nonsense attitude to food and the team reward their loyalty with consistently great, daily changing food.